Tumblr (3.0; @xavifb)http://xavifb.tumblr.com/<img src="http://24.media.tumblr.com/tumblr_krdacg0oyV1qa7g25o1_500.jpg"/><br/><br/><p><b>Role:</b> Marketing strategy & Account Management <b>Agency:</b> MDI <b>Client:</b> Campus Superior</p> <p>Campus Superior is a company that offers education online operating since the begining of 2008, so I had the chance of developing the marketing strategy from the beggining.</p> <p>We based the online strategy in 3 axes:</p> <p>- Build a site where the costumers can get the information, as well as a campus     online where the students can find all the tutorials, discuss in forums with their classmates and have the support from the virtuals teachers.</p> <p>- Attracting potential prospects to the site, developing strategies in SEM and SEO for the differents courses, and correct the strategy based on the web analytics.</p> <p>- Having potential prospects by buying leads from bigger educational sites.</p> <p><a target="_blank" href="http://www.campussuperior.com"><a href="http://www.campussuperior.com">www.campussuperior.com</a></a></p>http://xavifb.tumblr.com/post/210369063http://xavifb.tumblr.com/post/210369063Sun, 11 Oct 2009 16:31:00 -0400<img src="http://25.media.tumblr.com/tumblr_krd9utVAvf1qa7g25o1_400.jpg"/><br/><br/><p><b>Role:</b> Project Manager <b>Agency:</b> MDI <b>Client: </b>ANCECO</p> <p>ANCECO is the Spanish National Association for the Purchasing Centers. They are operating in Spain since 1998, and in 2008, for their 10th anniversary, we have prepared full of events for them such as a new visual identity, an Anceco history book and a new corporate website.</p> <p>The new site was also a platform for sharing information documents and market studies with all the partners of the association.</p> <p><a target="_blank" href="http://www.anceco.com"><a href="http://www.anceco.com">www.anceco.com</a></a></p>http://xavifb.tumblr.com/post/210360823http://xavifb.tumblr.com/post/210360823Sun, 11 Oct 2009 16:20:53 -0400<img src="http://24.media.tumblr.com/tumblr_krd9ik0okK1qa7g25o1_500.jpg"/><br/><br/><p><b>Role:</b> Project Manager <b>Agency:</b> MDI <b>Client:</b> Salicru</p> <p>Salicru is one of the biggest providers of Uninterruptible Power Supply Systems (UPS) in the world. They needed a tool for giving support to the customers as well as the retail channel for their products.</p> <p>The solution was an information site with a download center that provides all the information needed, where you can download tutorials, software, technical descriptions and information.</p> <p><a target="_blank" href="http://www.salicru.com"><a href="http://www.salicru.com">www.salicru.com</a></a></p>http://xavifb.tumblr.com/post/210355396http://xavifb.tumblr.com/post/210355396Sun, 11 Oct 2009 16:13:00 -0400<iframe src="http://player.vimeo.com/video/3759854" width="400" height="300" frameborder="0"></iframe><br/><br/><p><b>Role:</b> Account manager <b>Agency:</b> MDI <b>Client:</b> Kawasaki</p> <p>The client wanted to increase the <b>Z</b>750 brand image, positioning this moto with the concept “A part of you”.</p> <p>The result is quite easy, it’s in you, in your genetics, with a message very clear and powerfull: your chromosomes are no longer X or Y. Now your chromosomes are Z.</p>http://xavifb.tumblr.com/post/210343039http://xavifb.tumblr.com/post/210343039Sun, 11 Oct 2009 15:57:06 -0400<img src="http://24.media.tumblr.com/tumblr_krd8bagj7B1qa7g25o1_400.jpg"/><br/><br/><p><b>Role:</b> Strategy & Project management <b>Agency:</b> MDI <b>Client:</b> Clinica Londres</p> <p>Studying the profile of the Clínica Londres’ clients, we observed that more than 35% of the new clients came recomended for an old client. The solution was an strategy based on member get member and represented with a club for the clients, rewarding their fidelity and  recommendations to new costumers.</p> <p><a target="_blank" href="http://www.clubcl.es"><a href="http://www.clubcl.es">www.clubcl.es</a></a></p>http://xavifb.tumblr.com/post/210335980http://xavifb.tumblr.com/post/210335980Sun, 11 Oct 2009 15:47:33 -0400<img src="http://24.media.tumblr.com/tumblr_krd7gh51xo1qa7g25o1_500.jpg"/><br/><br/><p><b>Role:</b> Project and Comunications Manager <b>Agency:</b> MDI <b>Client:</b> Clínica Londres.</p> <p>Clínica Londres is one of the largest aesthetic medicine clinic in Spain. Based on the increasing online demand of information and prospects comunications, we build a site with were the prospects can find all the informations as well as see the processes of other patients, keeping the privacity of each one.</p> <p><a target="_blank" href="http://www.clinicalondres.es"><a href="http://www.clinicalondres.es">www.clinicalondres.es</a></a></p>http://xavifb.tumblr.com/post/210322326http://xavifb.tumblr.com/post/210322326Sun, 11 Oct 2009 15:29:05 -0400<img src="http://24.media.tumblr.com/tumblr_krdf2eaVlc1qa7g25o1_r1_250.jpg"/><br/><br/><p>XAVIER FELIU<br/><br/>Cell: +46(0)704062460<br/>Skype: xavier.feliu<br/>LinkedIn: <a target="_blank" href="http://www.linkedin.com/profile?viewProfile=&key=30020896&authToken=imvN&authType=NAME_SEARCH&locale=en_US&srchindex=2&pvs=ps&goback=.psr_*1_xavier+feliu_*1_*1_*1_*1_*1_*1_*1_*1_Y_es_08028_*1_*1_*2_*2_*2_Y_Y_*1_Relevance">Xavier Feliu</a><br/>Mail: xavier.feliu@hyperisland.se<br/><br/>EXPERIENCE<br/>Planner & Project Manager, MDI Advertising, Barcelona<br/>Product Manager, Riso Ibérica, Barcelona<br/>Product Manager Assistant, Lancaster Group, Barcelona<br/>Marketing & Comunication Assistant, Fundació “la Caixa”, Barcelona<br/>Planner assistant, BUM Advertising, Barcelona<br/>Sales & Retail Manager, NGS, San Sebastián<br/>Control Finance Management, Select Service Partner, Paris<br/><br/>EDUCATION<br/>Hyper Island, Digital Media<br/>Blanquerna Ramon Llull, Advertisign<br/>Universitat de Lleida, Business</p>http://xavifb.tumblr.com/post/210443846http://xavifb.tumblr.com/post/210443846Sat, 10 Oct 2009 09:20:00 -0400