Role: Marketing strategy & Account Management Agency: MDI Client: Campus Superior
Campus Superior is a company that offers education online operating since the begining of 2008, so I had the chance of developing the marketing strategy from the beggining.
We based the online strategy in 3 axes:
- Build a site where the costumers can get the information, as well as a campus online where the students can find all the tutorials, discuss in forums with their classmates and have the support from the virtuals teachers.
- Attracting potential prospects to the site, developing strategies in SEM and SEO for the differents courses, and correct the strategy based on the web analytics.
- Having potential prospects by buying leads from bigger educational sites.